I once admitted to a group of fellow school governors at a conference that I watched Big Brother - compulsively. The reaction was a mixture of amusement and surprise, perhaps that I'd dared admit to something so venial. Or perhaps in sympathy.
Hey, I'm not proud of it.
Two other people have slapped my wrist for the same. The first was a Jewish girlfriend of mine, who admitted surprise that I, as a Catholic, should watch such a show. The other was my literary agent, who thought it a transgression in what he'd taken for my intelligence.
See now, this just makes me want to watch it all the more. For the love of God, take the show off the air, Channel 4!